Wednesday, December 3, 2008

We Don't Need the News, the News Needs Us.

We must realize that as much as the news and media are there to watch
and inform and keep us up to date on whatever, at the end of the day,
the media has simply become another business. It is another business with a product
to sell, which we may or may not need and they know it.

Therefore, much of their time and effort are spent figuring out how to sell their product, how to
get it in front of us, to make it seem more relevant/dramatic/earth shattering, how to make us think we need it, that we cannot make it without it.

No, news, we do not need you to help us through a snow storm, we don't need you informing us what common item in every kitchen can and will kill us (but for some reason has failed to thus far). In the event you do have something truly important to say, say it now, not after the next commercial break. Do you realize that when you wait to impart to me that life saving tidbit until after the commercial break you have just allowed me to survive at least the length of one more commercial break without your help? Who's to say I can't survive perhaps another commercial break without you? I might even get cocky and attempt to watch an entire movie (without you).
And stop attaching living attributes to non-living things. No news, a storm does not savagely tear through a city, savages savagely tear through things. Sometimes I get the feeling that many of these news anchors and reporters are simply unsuccessful, suppressed writers.

For all those who hold to some level of evolution, who believe that through time a given species will advance and give up or modify aspects about itself which cease to be helpful, the news is an interesting metaphor of how difficult it is to break old habits and why evolution takes so so long. Mass hysteria cannot be good for any species, this cannot in any way advance a race in number or intellect, yet it is mass hysteria that the media thrives on. It is the base theme of anything they present and when it's not part of the initial product they synthesize some of their own through catchy phrases and neat adjectives and the final message comes out oozing in fear and anxiety.

In defense of the media, fear sells. However, since when is the media supposed to be selling something? You're not a business, you're supposed to be a neutral observer, relaying FACTS not packaging mediocre banter as that which just may save my life.

The media is one of two things these days: 1) another business with a product trying to figure out how to sell it. Or, 2) that annoying gossipy girl (or boy) in high school that everyone got a kick out of listening to at the moment, but at the end of the day, no one really took seriously, actually they were really kind of joke to begin with.

1 comments:

bibletheo said...

I like your point. I remember when I lived with my family after college and got addicted to news. Now I had a good excuse, it was when the war started and my little brother was in Iraq.

Anyways, I remember that "breaking news" (you new it was breaking news because they had a little serious sounding jingle combined with a graphic that said "breaking news") happened about every 20 minutes or so.

That really got me thinking, in what other venue can an interview with a retired military officer who extols the competence of Marine Corps snipers through the almost exclusive use of hyperbole, a report about the Pope's appointment with a doctor and the kidnapping of a teenager all be considered the same thing? Something must really be wrong with the media. And what does it say about me that I've just sat here for four hours taking it in?