"1 in 500 is on us"

I'm having a hard time figuring out exactly what population Chase Bank is
targeting with the "every 500th purchase is on us" ad. Who can get
excited over this? It's not even something you get the second
time around. Upon the first read there it is. It might as well read, "go ahead, you shoot your big toe off with a pump action shot gun and we'll give you a whole dollar."

It just seems this sort of number crunching is usually hidden deep within the corporation documents, not blaring in one foot tall, back-lit letters on a store front. Someone received and/or forwarded the wrong email and someone is getting fired for this one. We want competitive interest rates, Chase, when will you get that?